Frequently Solved Problems
How can I give my sales team better leads?expand_less
Many marketers focus on building high-volume lead lists, which create more work (and headaches) for the sales team. Sales spends more effort on no- or low-quality leads, which takes their time away from building meaningful relationships with high-potential customers. The solution is to focus on lead quality rather than quantity. By aligning digital marketing efforts with sales goals, Tenlo is able to capture only high-value leads and drive them through the sales pipeline faster.
How can I do more with my CRM data?expand_less
CRM data gives digital marketers the insights we need to more accurately target buyers and their influencers throughout the sales process. By delivering relevant and informative content, we help prospective B2B and CPG customers make purchase decisions faster, which helps the sales team improve their close rates.
Why isn't our sales team converting more leads into actual customers?expand_less
More than likely, the leads are lower quality and not in the market to buy. But there’s an easy way to fix that. Rather than building a high-volume lead list, we focus on capturing fewer, high-quality sales leads. Then, we use pipeline marketing to help the sales team quickly move these prospects through the sales funnel to close more sales and do it faster.
Why aren't my marketing technologies working?expand_less
Martech isn’t an easy-button solution. Each technology in your stack must be designed to solve a specific pain point or provide an identified opportunity for measurable improvement. Without a clear reason for buying martech, it won’t be adopted within your company. Tenlo offers technology change management services to help businesses integrate technology with their digital marketing strategy.
How do I drive more traffic to our website?expand_less
More customers than ever research on their own before ever talking to a salesperson. That’s what makes your website so important. During integrated planning, we determine the best tactics, such as paid search, email and SEO to drive more paid and organic traffic to your website. However, marketers often neglect the site structure itself. Through experience strategy, we set your website up for success by making it easy for visitors to quickly find the information they’re looking for and need to make a purchase decision.
Which marketing channels are most effective for my business?expand_less
Every business is different, so we believe you should have your own custom channel plan. To determine your right digital marketing channels, we use a “Test > Optimize > Scale” approach. We use small, rapid tests to determine which channels are most effective to reach your ideal customers. We adjust and optimize as needed, and then scale your marketing in the high-performing channels to make the biggest impact for your business.
Featured Case Studies
Quick & Affordable Validation of a New Product Concept
Tenlo used rapid testing to evaluate the audience, messaging, channels and pricing, and then crafted a marketing plan with those learnings to create demand and drive sales during the holiday shopping season
More High-Quality Trade Show Leads
Tenlo identified an opportunity to capture high-quality leads and feed them into the Aquatherm CRM platform to help the sales team maximize use of their existing technology
How do I quickly validate a new product or service?
Quickly and affordably validate a product concept.
- Build a brand from the ground up
- Identify a ready-to-buy market
- Determine the path to conversion
- Get fast results with a limited budget
"The team at Tenlo helped me generate better sales leads from our trade shows and extended their approach across our entire customer journey. We now get better leads, close more of them, and do it all faster."
Barry Campbell, VP of Marketing, Aquatherm