Pipeline Marketing: For Marketers Who Demand Sales Results

Tenlo is a pipeline marketing agency. We strategically connect your marketing to your sales pipeline. You receive tailor-made marketing plans that target only your ideal customers with relevant and engaging buyer experiences. Your leads become customers faster than ever before – and we make it all look easy.

You Can Expect Real, Tangible Sales Results

25%

of people found content relevant and continued to engage down the sales funnel

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98%

of Marketing Qualified Leads (MQLs) converted to Sales Qualified Leads (SQLs)

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30%

less cost-per-lead than the industry average

See Proof

Frequently Solved Problems

  • My sales team is unhappy with the leads we give them.

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    Many marketers focus on building high-volume lead lists, which create more work (and headaches) for the sales team. Sales spends more effort on no- or low-quality leads, which takes their time away from building meaningful relationships with high-potential customers. The solution is to focus on lead quality rather than quantity. By aligning marketing efforts with sales goals, Tenlo is able to capture only high-value leads and drive them through the sales pipeline faster.

  • I need to do more with my CRM data.

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    CRM data gives marketers the insights we need to more accurately target buyers and their influencers throughout the sales process. By delivering relevant and informative content, we help prospective customers make purchase decisions faster, which helps the sales team improve their close rates.

  • Our sales team isn’t converting many leads into actual customers.

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    More than likely, the leads are lower quality and not in the market to buy. But there’s an easy way to fix that. Rather than building a high-volume lead list, we focus on capturing fewer, high-quality leads. Then, we use marketing to help the sales team quickly move these prospects through the sales funnel to close more sales and do it faster.

  • My marketing technologies aren’t working.

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    Martech isn’t an easy-button solution. Each technology in your stack must be designed to solve a specific pain point or provide an identified opportunity for measurable improvement. Without a clear reason for buying martech, it won’t be adopted within your company. Tenlo offers technology change management services to help businesses integrate technology with their marketing strategy.

  • I need to drive more traffic to our website.

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    More customers than ever research on their own before ever talking to a salesperson. That’s what makes your website so important. During integrated planning, we determine the best tactics, such as paid search, email and SEO to drive more paid and organic traffic to your website. However, marketers often neglect the site structure itself. Through experience strategy, we set your website up for success by making it easy for visitors to quickly find the information they’re looking for and need to make a purchase decision.

  • I don’t know which marketing channels are most effective.

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    Every business is different, so we believe you should have your own custom channel plan. To determine your right marketing channels, we use a “Test > Optimize > Scale” approach. We use small, rapid tests to determine which channels are most effective to reach your ideal customers. We adjust and optimize as needed, and then scale your marketing in the high-performing channels to make the biggest impact for your business.

Do you have a unique marketing challenge?

Featured Case Studies

Select Clients

"The team at Tenlo helped me generate better leads from our trade shows and extended their approach across our entire customer journey. We now get better leads, close more of them, and do it all faster."

Barry Campbell, VP of Marketing, Aquatherm

Our Pipeline Marketing Services

Integrated Planning

Experience Strategy

Technology Change Management

Tenlo empowers companies to quickly win and retain high-value customers using pipeline marketing.

Learn About Us