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Customer Portals

Customer Portals: How to Design, Develop, Manage & Measure Success


Download this ebook to learn how you can improve customer retention and lifetime value with the right experience on customer portals.

Tessa Burg, Chief Technology Officer
November 16, 2020

Customer portals empower customers to instantly access all of their account information when and where they want it. When done right, a customer portal also fuels a company’s ability to customize service, personalize the user experience, and ultimately, increase customer lifetime value and retention.

Download this eBook to discover how to develop stronger, longer-lasting relationships with your customer by building a successful customer portal.

Topics Covered:

  • What is a customer portal
  • Why are customer portals so important
  • Common design challenges
  • Creating a customer-centric experience
  • Making connections with customers
  • The strategic process
  • Case studies
Customer Portals

Customer Portals:

How to Design, Develop, Manage & Measure Success

Tessa combines her marketing and software product management experience with agile principles to execute Tenlo’s rapid marketing testing, which focuses on identifying and forecasting clients' most effective experiences and sales channels for scaling successful products or launching innovation.

Tessa Burg, Chief Technology Officer

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