Customer portals empower customers to instantly access all of their account information when and where they want it. When done right, a customer portal also fuels a company’s ability to customize service, personalize the user experience, and ultimately, increase customer lifetime value and retention.
Download this eBook to discover how to develop stronger, longer-lasting relationships with your customer by building a successful customer portal.
Topics Covered:
- What is a customer portal
- Why are customer portals so important
- Common design challenges
- Creating a customer-centric experience
- Making connections with customers
- The strategic process
- Case studies
In her previous role as Vice President of Technology, Tessa helped clients execute engaging, multi-platform experiences and products to bring their brands to life. Moving into her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.
Tessa Burg, Chief Technology Officer