Customer portals empower customers to instantly access all of their account information when and where they want it. When done right, a customer portal also fuels a company’s ability to customize service, personalize the user experience, and ultimately, increase customer lifetime value and retention.
Download this eBook to discover how to develop stronger, longer-lasting relationships with your customer by building a successful customer portal.
Topics Covered:
- What is a customer portal
- Why are customer portals so important
- Common design challenges
- Creating a customer-centric experience
- Making connections with customers
- The strategic process
- Case studies
Tessa combines her marketing and software product management experience with agile principles to execute Tenlo’s rapid marketing testing, which focuses on identifying and forecasting clients' most effective experiences and sales channels for scaling successful products or launching innovation.
Tessa Burg, VP of UX & Technology Strategy