ACCOUNT-BASED MARKETING SERVICES FOR B2B
Account-Based Marketing
The idea behind ABM is simple: Target contacts in a clearly defined set of accounts with hyper-personalized campaigns. The challenge? ABM requires marketing resources. This often includes people already at capacity. Or, who don’t have ABM experience. Fill gaps in your strategy, resources and expertise with our ABM services.
3 Key Requirements Of A Successful ABM Strategy
ABM has the potential to change the future of your B2B marketing program. But for ABM to be successful, you need a few important elements. Only then can you bring in bigger, more valuable accounts and increase sales with existing customers.
Research & Data
You have a short list of target accounts you’d love to close. How do you get in front of the decision-makers? More importantly, are those really the people making final decisions? And what’s it going to take to close the sale? With the right research and data, you can answer all these questions to build a successful ABM strategy.
Personalized Content
Generic messaging doesn’t work for ABM. Campaigns must resonate with each account. You need to connect with prospects on a personal level at multiple touch points. Plus, speak to their individual pain points based on their role at the company. This personalization takes experiences to the next level, creating more opportunities to close sales.
Digital Marketing
B2B buyers rely heavily on digital means to research products and services. With the right strategy, you can engage target accounts with personalized content through digital channels. By collecting data, you can also measure performance to continually improve your marketing—and ultimately demonstrate its contribution to business growth.
WHY IS ACCOUNT-BASED MARKETING A GOOD FIT FOR B2B?
ABM gives B2B marketers the power to use research and data to connect with right-fit customers on a personal level through digital channels, such as search engines, websites, social media and email.
Choose The ABM Service Package That’s Right For You
There’s no one-size-fits-all approach to ABM. Whether you need support with research, content creation or digital marketing, there’s a service package available for you.
ABM Market Research Services
Who It’s For:
- You identified target accounts and decision-makers, but need to know where and how to reach and engage them
- You need to validate existing assumptions about a target account, persona or customer type
- You want to test the effectiveness of messaging, value propositions or positioning statements to a specific persona or customer type
What We Do:
- Collaborate to understand your specific needs, internal capabilities and working process
- Design a plan with the right research instruments and methodology for your needs
- Launch, analyze and deliver insights
ABM Content Marketing Services
Who It’s For:
- You have an ABM content strategy, but not the internal capacity to execute it
- You understand the pain points and needs of target accounts, but want help creating relevant content
- You have great content that you want to update, reformat, recycle or repurpose to get the most mileage
- You have a content marketing strategy, but want to apply it to an ABM framework
Don’t have existing research? You may be interested in our ABM Market Research Services.
What We Do:
- Collaborate to understand your specific needs, internal capabilities and working process
- Aggregate existing research and knowledge of your top customers, target accounts and key decision-makers
- Design a personalized content strategy for your business
- Amplify content and generate leads with targeted landing experiences
- Launch, analyze and optimize
Need to work with existing content? We provide lead generating pages and a channel distribution strategy.
ABM Digital Marketing Services
Who It’s For:
- You have effective messaging and key value propositions that you want to deliver to target accounts at the right time and place
- You have an ABM strategy, but lack the internal capacity to execute and report across digital channels
- You want to test messaging, value propositions or positioning statements in new or existing digital channels
Don’t have assets or they need to refresh? Ask about our creative services.
What We Do:
- Collaborate to understand your specific needs, internal capabilities and working process
- Aggregate existing campaign messaging and creative assets
- Align with your current ABM strategy
- Design the optimal media strategy for your short- and long-term objectives.
- Launch, analyze and deliver insights
Don’t have an ABM strategy? Contact us to work with a digital strategist.
More Resources on Account-Based Marketing
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