RESOURCES

Digital & Pipeline Marketing Resources

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The Customer Journey and the ROI of Marketing

Article

5 steps to help you implement an attribution model and begin to make educated decisions regarding the ROI on your B2B marketing channels.

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When Measuring the Value of CRM, Focus on the Money

Article

Here are 4 common elements to include in a pilot program to measure the value of CRM software and assess its impact on the sales process.

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