There are lots of excuses for failed product launches. But more often than not, product launches fail due to poor research, planning and go-to-market strategy.
Download this eBook to discover the benefits of integrating market research and digital marketing strategy. Plus, how you can plan, create and execute a go-to-market strategy to successfully launch your next product.
Topics Covered:
- Building better products
- Testing products and prototypes
- Validating products & product positioning
- Launching your product
- Strategic process
With 20+ years of marketing experience, Cheryl strives to clearly understand client goals and user needs. She then helps plan, develop and deliver relevant, high-value content that brings the two together.
Cheryl Boehm, Director of Copywriting