The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.
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Latest Episodes
What Value Do Brand Communities Offer B2B Businesses?
Guest: Mark Donnigan
CMO at Growth Stage Marketing
B2B eCommerce: The Evolution Of Online Grocery
Guest: Jay Scherger
Director of Ecommerce Accelerator at Kroger
Can Reporting Dashboards Drive B2B Growth?
Guest: Dave Hurt
CEO & Co-Founder of Verb Data
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PODCAST
Featured Episode
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- What does “building community” mean for companies, especially in B2B? trending_flat
- Why would a B2B company want to invest the time and money into building a community? trending_flat
- What value do online communities provide customers, prospects and businesses?
Hear about the value of community to startups, and how to apply similar principles to connect customers with each other and your B2B brand.
How Automation Brings B2B Marketers Closer To Customers
Guest: Eric Ehlers
Director of Manufacturing/Industrial Solutions at ServiceNow
What Role Does Brand Play In B2B Marketing?
Guest: Kip Botirius
CEO of Tenlo
Why B2B Leaders Need Marketing Operations
Guest: Dan Lukens
Marketing Operations Manager at Discovery Education
Does My B2B Website Need To Be ADA-Compliant?
Guest: Ryan Boog
CEO of Happy Dog
How Does The Death Of Third-Party Cookies Impact Digital Marketing?
Guest: Tony Mastri
Digital Strategist & Tech Lead at Tenlo
How To Increase Customer Retention With Live Video Streaming
Guest: Brian Lee
VP of Sales & Customer Success at BoxCast
How B2B Companies Can Measure The Value Of Content Marketing
Guest: Tessa Burg
VP of UX and Technology Strategy at Tenlo
Should You Host A Live Virtual Event?
Guest: Fred Andersky
Director of Demos, Sales & Service Training at Bendix Commercial Vehicle Systems LLC
(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
Virtual Trade Shows: Are They Worth Sponsoring?
Guest: Nicole Mahoney
CEO, Break the Ice Media | Host, Destination on the Left
Digital Marketing: Test Local, Scale Global
Guest: Nicole Fidler
Digital Marketing Specialist, Hyland Software
The Lead Generation Power Of Social Media In A Remote World
Guest: Brittany Mayti
Social Media Content Creator & Branding Consultant
The Role of Personalization in the Digital Customer Experience
Guest: B. Fae Harris
CEO & Founder of Outtasight Enterprises
Innovation & Thought Leadership In The Physical Branding Space
Guest: Vinessa Lullo
Marketing Director at MC Group | Icon
3 Critical Things Your Sales Team Needs from Marketing
Guest: Paul Pirozzola
General Manager, NSRC
How The Pandemic Has Impacted BioScience Innovation & Companies
Guest: Matt McBride
VP of Strategic Partnerships at BioEnterprise
What Sales Teams Can Focus On During The Pandemic
Guest: David Kreiger
Founder and President of SalesRoads
Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Guest: Ellie Ovsenik
Director of Digital Marketing and Advertising, Rock & Roll Hall of Fame
How to Validate New Products with Rapid Testing
Guest: Brandon Cornuke
VP of Marketing at MAGNET
Why & How to Use Rapid Testing in Marketing
Guest: Tom Madrilejos
UX/UI Designer at Tenlo
Digital Marketing That Corporate Executives & Sales Teams Love
Guest: Linda Owens
Global Ecommerce and Digital Marketing at Nestlé Professional
