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The Lead(er) Generation podcast features conversations, interviews and Q&A with influential marketers in B2B, B2C and B2B2C industries who share how to find and grow the best customers with digital and data-driven marketing.

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Featured Episode

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  • Should marketers be worried about rising inflation?
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  • Can brand loyalty prevent buyers from making purchases based on price?
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  • How can marketers cultivate loyalty with customers?

Kevin Krekeler and Tessa Burg discuss the importance of brand loyalty and how marketers can use it to build customer retention.