The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

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  • What does “building community” mean for companies, especially in B2B?
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  • Why would a B2B company want to invest the time and money into building a community?
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  • What value do online communities provide customers, prospects and businesses?

Hear about the value of community to startups, and how to apply similar principles to connect customers with each other and your B2B brand.