The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

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  • What is the role of a marketing operations manager?
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  • How do I know if my business needs marketing operations?
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  • What qualities should I look for when hiring for this role?

Learn how a marketing operations manager adds value to a B2B organization by bridging the gap between marketing and sales.

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