The Leader Generation podcast features conversations, interviews and Q&A with Tessa Burg and influential marketers in B2B, B2C and B2B2C industries who share how to find and grow the best customers with digital and data-driven marketing.
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Latest Episodes
Building Brand Communities & Measuring Brand Engagement On Discord
Guest: Lauren Rothwell
Co-Founder & CEO of Blaze
Unscripted: Bonus Episode On AI & Machine Learning
Guest: Lauren Rothwell
Co-Founder & CEO of Blaze
Maximizing The Value Of Your Website For Your CPG Brand
Guest: Jenn Day & Lucie Repshire
Senior Search & Engagement Lead and Senior eCommerce Manager at Colgate-Palmolive, Europe
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PODCAST
Featured Episode
On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder and CEO of Blaze—a web3 customer engagement platform.
Web3 for Marketers: Navigating the Future of Decentralized Technology
Guest: Justin Vogel
Co-founder of Safary
Unleashing the Power of AI in Creative Marketing
Guest: Michael Francello
Director of Innovation at Shutterstock
How Brands Can Engage With Customers On Discord
Guest: Mat Segal & Tom Madrilejos
Digital Producer & Product Strategist at Mod Op
Refreshing Your Customer Retention Program In 2023
Guest: Tessa Burg
Chief Technology Officer at Mod Op | Host of Leader Generation
Riding The Marketing Roller Coaster Into 2023
Guest: Lisa Colantuono
President of AAR Partners
Employer Branding & Its Role In Recruitment
Guest: Whitney Cornuke
Senior Vice President of Marketing at TalentLaunch
Part 2: Shift To The Future With Machine Learning
Guest: Murtaza (Matz) Lukmani
Product Lead at Google
Part 1: Shift To The Future With Machine Learning
Guest: Murtaza (Matz) Lukmani
Product Lead at Google
5 Misconceptions About Google Analytics 4 (GA4)
Guest: Tessa Burg
Chief Technology Officer at Mod Op | Host of Leader Generation
The Death Of MQLs: How To Measure Marketing Performance
Guest: Jon Miller
Chief Marketing Officer at Demandbase
The Future Of Data For B2B Marketers
Guest: Tim Hayden
Founder & CEO of Brain+Trust | Chief of Business Strategy at The Next Practices Group
Marketing Support Businesses Need To Successfully Sell Your Products
Guest: Mark Wilson
Marketing Manager at FIRE & ICE Heating and Air Conditioning
Returning To In-Person Sales & Marketing Events
Guest: Cathy McPhillips
Chief Growth Officer at the Marketing Artificial Intelligence Institute
Why Brand Loyalty Is More Important Than Ever
Guest: Kevin Krekeler
Director of Client Engagement at Mod Op
Tips To Execute Account-Based Marketing Strategy
Guest: Katie St. Peter
Digital Campaigns Manager at Cybersixgill
Account-Based Marketing: The Best Strategy For B2B?
Guest: Panel Discussion
How To Bridge The Gap Between Sales & Marketing
Guest: Monica Gasbarre
Director of Marketing & Sales Operations at Spartronics
Can ABM Strategies Improve Lead Generation?
Guest: Ryan Elmiger
ABM Govt. Cluster Lead at ServiceNow
Part 3: Independently Owned Restaurants Series
Guest: Chris Nguyen
Co-Owner of Superior Pho Vietnamese Restaurant
Part 2: Independently Owned Restaurants Series
Guest: Laurie Torres
Owner of Mallorca Restaurant
Part 1: Independently Owned Restaurants Series
Guest: Jess Edmonds
Catering Director & Partner at Spice Hospitality Group
The Role Of Market Research In B2B Lead Generation
Guest: Lauren Schmidt
Senior Director of Client Services & Strategy at NSRC
What Is The Role Of Marketing Technology In Lead Generation?
Guest: Hana Jacover
Chief Hype Officer | Hype House Consulting & Coaching
Marketing vs Sales
Guest: Panel Discussion
Is Marketing The New Sales?
Guest: Tessa Burg
Chief Technology Officer at Tenlo
Cognitive Science In Marketing
Guest: Panel Discussion
Cognitive Marketing: Build More Successful Campaigns Using Science
Guest: Sandeep Dayal
Author of "Branding Between the Ears"
Female Leadership In Marketing
Guest: Panel Discussion
Female Marketers: Level Up Your Leadership Skills In 2022
Guest: Hana Jacover
Chief Hype Officer | Hype House Consulting
Personal Branding For Marketers
Guest: Panel Discussion
How To Use Your Personal Brand To Generate Leads
Guest: Madeline Fetterly
CEO & Founder of Be The Brand
Personalize Marketing With Artificial Intelligence (AI)
Guest: Panel Discussion
How To Personalize Marketing With AI-Generated Language & Content
Guest: Amy Heidersbach
Chief Marketing Officer for Persado
Artificial Intelligence (AI) For Marketing
Guest: Panel Discussion
AI For Marketers: Practical Uses Across The Customer Journey
Guest: Paul Roetzer
Founder & CEO | Marketing AI Institute
How To Win At Retail In The Changing CPG Landscape
Guest: Will Salcido
CEO | Co-Founder | Chairman of Bedrock Analytics Corp
How To Use Intent Data To Find In-Market Leads
Guest: Mike Farrell
CEO of Green Leads
What Value Do Brand Communities Offer B2B Businesses?
Guest: Mark Donnigan
CMO at Growth Stage Marketing
B2B eCommerce: The Evolution Of Online Grocery
Guest: Jay Scherger
Director of Ecommerce Accelerator at Kroger
Can Reporting Dashboards Drive B2B Growth?
Guest: Dave Hurt
CEO & Co-Founder of Verb Data
How Automation Brings B2B Marketers Closer To Customers
Guest: Eric Ehlers
Director of Manufacturing/Industrial Solutions at ServiceNow
What Role Does Brand Play In B2B Marketing?
Guest: Kip Botirius
CEO of Tenlo
Why B2B Leaders Need Marketing Operations
Guest: Dan Lukens
Marketing Operations Manager at Discovery Education
Does My B2B Website Need To Be ADA-Compliant?
Guest: Ryan Boog
CEO of Happy Dog
How Does The Death Of Third-Party Cookies Impact Digital Marketing?
Guest: Tony Mastri
Digital Strategist & Tech Lead at Tenlo
How To Increase Customer Retention With Live Video Streaming
Guest: Brian Lee
VP of Sales & Customer Success at BoxCast
How B2B Companies Can Measure The Value Of Content Marketing
Guest: Tessa Burg
VP of UX and Technology Strategy at Tenlo
Should You Host A Live Virtual Event?
Guest: Fred Andersky
Director of Demos, Sales & Service Training at Bendix Commercial Vehicle Systems LLC
(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
Virtual Trade Shows: Are They Worth Sponsoring?
Guest: Nicole Mahoney
CEO, Break the Ice Media | Host, Destination on the Left
Digital Marketing: Test Local, Scale Global
Guest: Nicole Fidler
Digital Marketing Specialist, Hyland Software
The Lead Generation Power Of Social Media In A Remote World
Guest: Brittany Mayti
Social Media Content Creator & Branding Consultant
The Role of Personalization in the Digital Customer Experience
Guest: B. Fae Harris
CEO & Founder of Outtasight Enterprises
Innovation & Thought Leadership In The Physical Branding Space
Guest: Vinessa Lullo
Marketing Director at MC Group | Icon
3 Critical Things Your Sales Team Needs from Marketing
Guest: Paul Pirozzola
General Manager, NSRC
How The Pandemic Has Impacted BioScience Innovation & Companies
Guest: Matt McBride
VP of Strategic Partnerships at BioEnterprise
What Sales Teams Can Focus On During The Pandemic
Guest: David Kreiger
Founder and President of SalesRoads
Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Guest: Ellie Ovsenik
Director of Digital Marketing and Advertising, Rock & Roll Hall of Fame
How to Validate New Products with Rapid Testing
Guest: Brandon Cornuke
VP of Marketing at MAGNET
Why & How to Use Rapid Testing in Marketing
Guest: Tom Madrilejos
UX/UI Designer at Tenlo
Digital Marketing That Corporate Executives & Sales Teams Love
Guest: Linda Owens
Global Ecommerce and Digital Marketing at Nestlé Professional