The Leader Generation podcast features conversations, interviews and Q&A with Tessa Burg and influential marketers in B2B, B2C and B2B2C industries who share how to find and grow the best customers with digital and data-driven marketing.
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Latest Episodes
How AI Is Impacting Marketers & Agencies
Guest: Tessa Burg
Leader Generation Host | Chief Technology Officer at Mod Op
Gen Z Marketing: Start Now To Win Loyalty Of The Next Big Buyers
Guest: Elizabeth Carter
President & Chief Operations Officer at Chomps
Unlock The Marketing Power Of The Metaverse
Guest: Limore Shur
Creative Partner
Be Our Next Guest
PODCAST
Featured Episode
Artificial Intelligence (AI) is revolutionizing the way we approach marketing. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve.
Building Brand Communities & Measuring Brand Engagement On Discord
Guest: Lauren Rothwell
Co-Founder & CEO of Blaze
Unscripted: Bonus Episode On AI & Machine Learning
Guest: Lauren Rothwell
Co-Founder & CEO of Blaze
Maximizing The Value Of Your Website For Your CPG Brand
Guest: Jenn Day & Lucie Repshire
Senior Search & Engagement Lead and Senior eCommerce Manager at Colgate-Palmolive, Europe
Web3 for Marketers: Navigating the Future of Decentralized Technology
Guest: Justin Vogel
Co-founder of Safary
Unleashing the Power of AI in Creative Marketing
Guest: Michael Francello
Director of Innovation at Shutterstock
How Brands Can Engage With Customers On Discord
Guest: Mat Segal & Tom Madrilejos
Digital Producer & Product Strategist at Mod Op
Refreshing Your Customer Retention Program In 2023
Guest: Tessa Burg
Chief Technology Officer at Mod Op | Host of Leader Generation
Riding The Marketing Roller Coaster Into 2023
Guest: Lisa Colantuono
President of AAR Partners
Employer Branding & Its Role In Recruitment
Guest: Whitney Cornuke
Senior Vice President of Marketing at TalentLaunch
Part 2: Shift To The Future With Machine Learning
Guest: Murtaza (Matz) Lukmani
Product Lead at Google
Part 1: Shift To The Future With Machine Learning
Guest: Murtaza (Matz) Lukmani
Product Lead at Google
5 Misconceptions About Google Analytics 4 (GA4)
Guest: Tessa Burg
Chief Technology Officer at Mod Op | Host of Leader Generation
The Death Of MQLs: How To Measure Marketing Performance
Guest: Jon Miller
Chief Marketing Officer at Demandbase
The Future Of Data For B2B Marketers
Guest: Tim Hayden
Founder & CEO of Brain+Trust | Chief of Business Strategy at The Next Practices Group
Marketing Support Businesses Need To Successfully Sell Your Products
Guest: Mark Wilson
Marketing Manager at FIRE & ICE Heating and Air Conditioning
Returning To In-Person Sales & Marketing Events
Guest: Cathy McPhillips
Chief Growth Officer at the Marketing Artificial Intelligence Institute
Why Brand Loyalty Is More Important Than Ever
Guest: Kevin Krekeler
Director of Client Engagement at Mod Op
Tips To Execute Account-Based Marketing Strategy
Guest: Katie St. Peter
Digital Campaigns Manager at Cybersixgill
Account-Based Marketing: The Best Strategy For B2B?
Guest: Panel Discussion
How To Bridge The Gap Between Sales & Marketing
Guest: Monica Gasbarre
Director of Marketing & Sales Operations at Spartronics
Can ABM Strategies Improve Lead Generation?
Guest: Ryan Elmiger
ABM Govt. Cluster Lead at ServiceNow
Part 3: Independently Owned Restaurants Series
Guest: Chris Nguyen
Co-Owner of Superior Pho Vietnamese Restaurant
Part 2: Independently Owned Restaurants Series
Guest: Laurie Torres
Owner of Mallorca Restaurant
Part 1: Independently Owned Restaurants Series
Guest: Jess Edmonds
Catering Director & Partner at Spice Hospitality Group
The Role Of Market Research In B2B Lead Generation
Guest: Lauren Schmidt
Senior Director of Client Services & Strategy at NSRC
What Is The Role Of Marketing Technology In Lead Generation?
Guest: Hana Jacover
Chief Hype Officer | Hype House Consulting & Coaching
Marketing vs Sales
Guest: Panel Discussion
Is Marketing The New Sales?
Guest: Tessa Burg
Chief Technology Officer at Tenlo
Cognitive Science In Marketing
Guest: Panel Discussion
Cognitive Marketing: Build More Successful Campaigns Using Science
Guest: Sandeep Dayal
Author of "Branding Between the Ears"
Female Leadership In Marketing
Guest: Panel Discussion
Female Marketers: Level Up Your Leadership Skills In 2022
Guest: Hana Jacover
Chief Hype Officer | Hype House Consulting
Personal Branding For Marketers
Guest: Panel Discussion
How To Use Your Personal Brand To Generate Leads
Guest: Madeline Fetterly
CEO & Founder of Be The Brand
Personalize Marketing With Artificial Intelligence (AI)
Guest: Panel Discussion
How To Personalize Marketing With AI-Generated Language & Content
Guest: Amy Heidersbach
Chief Marketing Officer for Persado
Artificial Intelligence (AI) For Marketing
Guest: Panel Discussion
AI For Marketers: Practical Uses Across The Customer Journey
Guest: Paul Roetzer
Founder & CEO | Marketing AI Institute
How To Win At Retail In The Changing CPG Landscape
Guest: Will Salcido
CEO | Co-Founder | Chairman of Bedrock Analytics Corp
How To Use Intent Data To Find In-Market Leads
Guest: Mike Farrell
CEO of Green Leads
What Value Do Brand Communities Offer B2B Businesses?
Guest: Mark Donnigan
CMO at Growth Stage Marketing
B2B eCommerce: The Evolution Of Online Grocery
Guest: Jay Scherger
Director of Ecommerce Accelerator at Kroger
Can Reporting Dashboards Drive B2B Growth?
Guest: Dave Hurt
CEO & Co-Founder of Verb Data
How Automation Brings B2B Marketers Closer To Customers
Guest: Eric Ehlers
Director of Manufacturing/Industrial Solutions at ServiceNow
What Role Does Brand Play In B2B Marketing?
Guest: Kip Botirius
CEO of Tenlo
Why B2B Leaders Need Marketing Operations
Guest: Dan Lukens
Marketing Operations Manager at Discovery Education
Does My B2B Website Need To Be ADA-Compliant?
Guest: Ryan Boog
CEO of Happy Dog
How Does The Death Of Third-Party Cookies Impact Digital Marketing?
Guest: Tony Mastri
Digital Strategist & Tech Lead at Tenlo
How To Increase Customer Retention With Live Video Streaming
Guest: Brian Lee
VP of Sales & Customer Success at BoxCast
How B2B Companies Can Measure The Value Of Content Marketing
Guest: Tessa Burg
VP of UX and Technology Strategy at Tenlo
Should You Host A Live Virtual Event?
Guest: Fred Andersky
Director of Demos, Sales & Service Training at Bendix Commercial Vehicle Systems LLC
(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
Virtual Trade Shows: Are They Worth Sponsoring?
Guest: Nicole Mahoney
CEO, Break the Ice Media | Host, Destination on the Left
Digital Marketing: Test Local, Scale Global
Guest: Nicole Fidler
Digital Marketing Specialist, Hyland Software
The Lead Generation Power Of Social Media In A Remote World
Guest: Brittany Mayti
Social Media Content Creator & Branding Consultant
The Role of Personalization in the Digital Customer Experience
Guest: B. Fae Harris
CEO & Founder of Outtasight Enterprises
Innovation & Thought Leadership In The Physical Branding Space
Guest: Vinessa Lullo
Marketing Director at MC Group | Icon
3 Critical Things Your Sales Team Needs from Marketing
Guest: Paul Pirozzola
General Manager, NSRC
How The Pandemic Has Impacted BioScience Innovation & Companies
Guest: Matt McBride
VP of Strategic Partnerships at BioEnterprise
What Sales Teams Can Focus On During The Pandemic
Guest: David Kreiger
Founder and President of SalesRoads
Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Guest: Ellie Ovsenik
Director of Digital Marketing and Advertising, Rock & Roll Hall of Fame
How to Validate New Products with Rapid Testing
Guest: Brandon Cornuke
VP of Marketing at MAGNET
Why & How to Use Rapid Testing in Marketing
Guest: Tom Madrilejos
UX/UI Designer at Tenlo
Digital Marketing That Corporate Executives & Sales Teams Love
Guest: Linda Owens
Global Ecommerce and Digital Marketing at Nestlé Professional