The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

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  • How can I use data to build the ideal audience?
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  • How can I connect my online and offline experiences?

Hear how the Rock Hall engages passionate music fans, increasing attendance to the museum and events.

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— Tessa Burg, Host of Tenlo Radio