The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

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  • How do I get buy-in from IT for new marketing technology?
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  • Can martech help align my sales and marketing teams?
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  • Is marketing technology the secret to lead generation?

Scott Brinker rejoins us to talk more about emerging marketing technology in existing tech stacks, and how B2B marketers can use it to fuel growth in 2021.

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— Tessa Burg, Host of Tenlo Radio