The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.
Latest Episodes
Digital Marketing: Test Local, Scale Global
Guest: Nicole Fidler
Digital Marketing Specialist, Hyland Software
The Lead Generation Power Of Social Media In A Remote World
Guest: Brittany Mayti
Social Media Content Creator & Branding Consultant
The Role of Personalization in the Digital Customer Experience
Guest: B. Fae Harris
CEO and founder of Outtasight Enterprises
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PODCAST
Featured Episode
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- How can I improve B2B lead generation using social media? trending_flat
- Can the effectiveness of social media be measured? trending_flat
- What can I do to jump start my company's social media efforts?
Social media expert, Brittany Mayti, shares how B2B marketers can harness the power of organic social media to improve lead generation.
Innovation & Thought Leadership In The Physical Branding Space
Guest: Vinessa Lullo
Marketing Director at MC Group | Icon
3 Critical Things Your Sales Team Needs from Marketing
Guest: Paul Pirozzola
General Manager, NSRC
How The Pandemic Has Impacted BioScience Innovation & Companies
Guest: Matt McBride
VP of Strategic Partnerships at BioEnterprise
What Sales Teams Can Focus On During The Pandemic
Guest: David Kreiger
Founder and President of SalesRoads
Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Guest: Ellie Ovsenik
Director of Digital Marketing and Advertising, Rock & Roll Hall of Fame
Why & How to Use Rapid Testing in Marketing
Guest: Tom Madrilejos
UX/UI Designer at Tenlo
Digital Marketing That Corporate Executives & Sales Teams Love
Guest: Linda Owens
Global Ecommerce and Digital Marketing at Nestlé Professional
How to Validate New Products with Rapid Testing
Guest: Brandon Cornuke
VP of Marketing at MAGNET
Suggest My Next Topic!
— Tessa Burg, Host of Tenlo Radio