The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

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  • How can I improve B2B lead generation using social media?
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  • Can the effectiveness of social media be measured?
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  • What can I do to jump start my company's social media efforts?

Social media expert, Brittany Mayti, shares how B2B marketers can harness the power of organic social media to improve lead generation.

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— Tessa Burg, Host of Tenlo Radio