The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.
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Latest Episodes
How To Personalize Marketing With AI-Generated Language & Content
Guest: Amy Heidersbach
Chief Marketing Officer for Persado
AI For Marketers: Practical Uses Across The Customer Journey
Guest: Paul Roetzer
Founder & CEO | Marketing AI Institute
How To Win At Retail In The Changing CPG Landscape
Guest: Will Salcido
CEO | Co-Founder | Chairman of Bedrock Analytics Corp
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Featured Episode
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- What are the benefits of using AI-generated content? trending_flat
- How can AI help personalize messaging for each customer or prospect? trending_flat
- If I want to use AI-generated content, where do I start?
Hear how you can use artificial intelligence to create content that generates, nurtures and converts leads .
How To Use Intent Data To Find In-Market Leads
Guest: Mike Farrell
CEO of Green Leads
What Value Do Brand Communities Offer B2B Businesses?
Guest: Mark Donnigan
CMO at Growth Stage Marketing
B2B eCommerce: The Evolution Of Online Grocery
Guest: Jay Scherger
Director of Ecommerce Accelerator at Kroger
Can Reporting Dashboards Drive B2B Growth?
Guest: Dave Hurt
CEO & Co-Founder of Verb Data
How Automation Brings B2B Marketers Closer To Customers
Guest: Eric Ehlers
Director of Manufacturing/Industrial Solutions at ServiceNow
What Role Does Brand Play In B2B Marketing?
Guest: Kip Botirius
CEO of Tenlo
Why B2B Leaders Need Marketing Operations
Guest: Dan Lukens
Marketing Operations Manager at Discovery Education
Does My B2B Website Need To Be ADA-Compliant?
Guest: Ryan Boog
CEO of Happy Dog
How Does The Death Of Third-Party Cookies Impact Digital Marketing?
Guest: Tony Mastri
Digital Strategist & Tech Lead at Tenlo
How To Increase Customer Retention With Live Video Streaming
Guest: Brian Lee
VP of Sales & Customer Success at BoxCast
How B2B Companies Can Measure The Value Of Content Marketing
Guest: Tessa Burg
VP of UX and Technology Strategy at Tenlo
Should You Host A Live Virtual Event?
Guest: Fred Andersky
Director of Demos, Sales & Service Training at Bendix Commercial Vehicle Systems LLC
(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
Virtual Trade Shows: Are They Worth Sponsoring?
Guest: Nicole Mahoney
CEO, Break the Ice Media | Host, Destination on the Left
Digital Marketing: Test Local, Scale Global
Guest: Nicole Fidler
Digital Marketing Specialist, Hyland Software
The Lead Generation Power Of Social Media In A Remote World
Guest: Brittany Mayti
Social Media Content Creator & Branding Consultant
The Role of Personalization in the Digital Customer Experience
Guest: B. Fae Harris
CEO & Founder of Outtasight Enterprises
Innovation & Thought Leadership In The Physical Branding Space
Guest: Vinessa Lullo
Marketing Director at MC Group | Icon
3 Critical Things Your Sales Team Needs from Marketing
Guest: Paul Pirozzola
General Manager, NSRC
How The Pandemic Has Impacted BioScience Innovation & Companies
Guest: Matt McBride
VP of Strategic Partnerships at BioEnterprise
What Sales Teams Can Focus On During The Pandemic
Guest: David Kreiger
Founder and President of SalesRoads
Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Guest: Ellie Ovsenik
Director of Digital Marketing and Advertising, Rock & Roll Hall of Fame
How to Validate New Products with Rapid Testing
Guest: Brandon Cornuke
VP of Marketing at MAGNET
Why & How to Use Rapid Testing in Marketing
Guest: Tom Madrilejos
UX/UI Designer at Tenlo
Digital Marketing That Corporate Executives & Sales Teams Love
Guest: Linda Owens
Global Ecommerce and Digital Marketing at Nestlé Professional
