The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.
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Latest Episodes
How To Increase Customer Retention With Live Video Streaming
Guest: Brian Lee
VP of Sales & Customer Success at BoxCast
How B2B Companies Can Measure The Value Of Content Marketing
Guest: Tessa Burg
VP of UX and Technology Strategy at Tenlo
Should You Host A Live Virtual Event?
Guest: Fred Andersky
Director of Demos, Sales & Service Training at Bendix Commercial Vehicle Systems LLC
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PODCAST
Featured Episode
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- How can I retain B2B customers in a "contactless" world? trending_flat
- Is there an easy way to continue building customer relationships? trending_flat
- What technology can mimic in-person demos and events?
Hear how B2B companies can build community and improve customer retention through live-streaming and live video experiences.
(Part 2) How Innovative Marketing Leaders Benefit From Marketing Technology
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
(Part 1) 2021 Lead Generation: Apps & Platforms That Matter Most
Guest: Scott Brinker
VP of Platform Ecosystem at Hubspot
Virtual Trade Shows: Are They Worth Sponsoring?
Guest: Nicole Mahoney
CEO, Break the Ice Media | Host, Destination on the Left
Digital Marketing: Test Local, Scale Global
Guest: Nicole Fidler
Digital Marketing Specialist, Hyland Software
The Lead Generation Power Of Social Media In A Remote World
Guest: Brittany Mayti
Social Media Content Creator & Branding Consultant
The Role of Personalization in the Digital Customer Experience
Guest: B. Fae Harris
CEO and founder of Outtasight Enterprises
Innovation & Thought Leadership In The Physical Branding Space
Guest: Vinessa Lullo
Marketing Director at MC Group | Icon
3 Critical Things Your Sales Team Needs from Marketing
Guest: Paul Pirozzola
General Manager, NSRC
How The Pandemic Has Impacted BioScience Innovation & Companies
Guest: Matt McBride
VP of Strategic Partnerships at BioEnterprise
What Sales Teams Can Focus On During The Pandemic
Guest: David Kreiger
Founder and President of SalesRoads
Rock & Roll Hall of Fame: Using Data To Connect With “Super Fans”
Guest: Ellie Ovsenik
Director of Digital Marketing and Advertising, Rock & Roll Hall of Fame
Why & How to Use Rapid Testing in Marketing
Guest: Tom Madrilejos
UX/UI Designer at Tenlo
Digital Marketing That Corporate Executives & Sales Teams Love
Guest: Linda Owens
Global Ecommerce and Digital Marketing at Nestlé Professional
How to Validate New Products with Rapid Testing
Guest: Brandon Cornuke
VP of Marketing at MAGNET
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— Tessa Burg, Host of Tenlo Radio