[Podcast] Episode 2: Why & How To Use Rapid Testing In Marketing

  • Why would I consider launching a rapid marketing test?
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  • What can I expect to get out of the experience?
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  • How do I add rapid testing to my own marketing?

Get the answers to these questions – and more!

Execute Your Own Rapid Marketing Test

Strategist and UX Designer, Tom Madrilejos, joins Tessa Burg to discuss the “whys” and “hows” of Rapid Testing.

Tom shares his experiences executing these small, affordable tests for clients during the past year. He also reveals how to launch a rapid test to evaluate new-to-market products, marketing channels and a variety of marketing tactics.

In this episode, learn how to gain richer customer insights and predictable marketing results in weeks – rather than months – without overspending.

Highlights From This Episode:


  • The benefits of using rapid testing in marketing
  • Examples of marketing channels and tactics you can evaluate with rapid testing
  • The step-by-step process to execute your own rapid marketing test

Play the audio recording of the live broadcast!

"Tune in at 3 pm EST on the second Thursday of each month to hear more about Rapid Testing from marketing experts."

Tessa Burg, VP of UX & Technology Strategy at Tenlo