Pipeline marketing is a strategic approach that uses integrated data from marketing and sales. It identifies the people most likely to purchase from you, converts them into customers faster and results in higher customer lifetime value.
Download this pipeline marketing guide to learn more about pipeline marketing, the step-by-step process to execute it, the marketing challenges it solves and more.
Topics Covered in This eBook
- The Basics of Pipeline Marketing
- Our Approach to Pipeline Marketing
- Do These Challenges Sound Familiar
- The Disruptive Power of Data
- Why We Walk the Walk
Tessa combines her marketing and software product management experience with agile principles to execute Tenlo’s rapid marketing testing, which focuses on identifying and forecasting clients' most effective experiences and sales channels for scaling successful products or launching innovation.
Tessa Burg, VP of UX & Technology Strategy