Cold Brew Curiosities Generate Inbound Leads
A year after the “Cold Brew Curious?” campaign launch, awareness of cold brew coffee quickly spiked. Tenlo evolved the marketing campaign to make it more relevant to potential customers, now ready to use cold brew coffee as a recipe ingredient. The hero of the “Cold Brew Curiosities” campaign was a recipe ebook, promoted using search engine marketing and social media marketing. We nurtured captured leads through email, and drove them to the online cold brew product page for purchase.
B2B Lead Generation | Content Marketing | Search Engine Marketing | Social Media Marketing | Email Marketing, Automation & CRM